Avoid buzzwords, disclaimers, and vague abstractions. People respond to concrete, compassionate language like, “What would support look like for you today?” or “What am I assuming about your constraints?” Prefer verbs over jargon. Offer optional frames, such as “Share, Ask, Commit,” to guide flow without dominating. Ensure each card stands alone while forming a coherent set. Draft aloud, test with real teams, and revise until the prompt sounds like a considerate colleague, not a policy memo softened by euphemisms.
Design for A4 and Letter sizes with clear bleed or no-bleed options, visible crop marks, and minimal ink coverage. Provide black-and-white variants that maintain contrast and hierarchy. Include a one-page quick-start guide explaining how to cut, store, and introduce cards in under five minutes. Offer multiple densities—four or eight cards per page—for flexible portability. When the path from download to desk is frictionless, adoption improves dramatically, and managers can pilot quickly without waiting for procurement or branded print runs.